Last Updated: October 15, 2025
Welcome to the comprehensive Cookie Policy for the BetMGM Casino online affiliate platform (hereinafter referred to as "we," "us," "our," or "the Platform"). Transparency and user trust are the fundamental pillars of our digital operations. When you visit our website, navigate our pages, click on our exclusive affiliate links, or interact with our promotional content, we and our authorized third-party service providers automatically collect certain information through the use of cookies, web beacons, pixels, and similar tracking technologies.
This document is designed to provide you with a clear, detailed, and unequivocal understanding of what cookies are, the specific types of cookies we deploy on our platform, the exact purposes they serve in the context of an iGaming affiliate website, and the various methods you have at your disposal to manage, control, or completely disable these tracking technologies. By continuing to browse, use, or interact with our platform, you acknowledge that you have read, understood, and agreed to our use of cookies as comprehensively outlined in this policy.
To put it simply, cookies are minuscule, encrypted text files that are downloaded and stored on your device—whether that is a desktop computer, a laptop, a tablet, or a mobile smartphone—by your web browser when you visit a website. Think of a cookie as a unique digital identification card specifically assigned to your device. It cannot execute code, deliver viruses, or independently extract personal data from your hard drive.
Cookies serve a multitude of vital functions across the modern internet. They allow websites to recognize your device upon your return, remember your previous preferences (such as language settings or dark mode toggles), keep you logged into secure areas, and generally ensure that your digital experience is as seamless and efficient as possible. In the highly specific ecosystem of online gambling and casino affiliates, cookies play an even more critical role: they ensure that when you click on one of our exclusive promotional links to visit the official BetMGM Casino, the referral is accurately tracked. This tracking is exactly what allows you to successfully claim the massive welcome bonuses, deposit matches, and free spins we advertise.
Our platform employs cookies for several distinct operational, analytical, and marketing purposes. We do not use cookies to collect sensitive personal identifying information (PII) such as your name, home address, or banking details without your explicit, opt-in consent. Instead, the data we collect is generally pseudonymous and aggregated. The specific categories of cookies we utilize fall into the following four primary classifications:
The length of time a cookie remains on your device depends entirely on its classification as either a "session" cookie or a "persistent" cookie:
Session Cookies: These are temporary cookies that exist only for the duration of your current browsing session. The moment you close your web browser or exit the application, these cookies are permanently deleted from your device's memory. We typically use session cookies to ensure the smooth technical operation of the site while you are actively navigating between pages.
Persistent Cookies: Unlike session cookies, persistent cookies remain on your device's hard drive even after you close your browser, surviving until they reach a pre-defined expiration date (which can range from a few days to several months) or until you manually delete them. We utilize persistent cookies for tasks that require long-term memory, such as affiliate tracking (ensuring you get your bonus even if you sign up a day after clicking our link) and remembering your personalized site preferences for future visits.
It is imperative to understand that not all cookies placed on your device during your visit to our platform originate directly from us. We heavily integrate third-party services to enhance site functionality, analyze traffic, and facilitate our affiliate operations. Consequently, these approved third parties may also place cookies on your device.
The primary third-party cookies you will encounter originate from our affiliate partner networks (such as Entain Holdings and MGM Resorts International) to track referrals securely and accurately. Additionally, we use major analytical platforms like Google Analytics. We also may embed content from external social media platforms (like Twitter/X or YouTube) which may set their own distinct tracking cookies. Please note that we do not have direct control over the specific operational mechanics of these third-party cookies. We strongly advise you to consult the respective privacy and cookie policies of these external vendors for comprehensive details on their data processing activities.
We firmly believe that you should have ultimate sovereignty over your digital footprint. Therefore, you have the right and the technical ability to accept, decline, manage, or delete cookies at any time. While most modern web browsers are configured to accept cookies automatically by default, you can easily modify your browser settings to alter this behavior.
Depending on the browser you use (Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, etc.), you can navigate to the "Settings," "Privacy," or "Security" menus to configure your cookie preferences. You can set your browser to block all cookies universally, to block only third-party cookies, or to alert you every time a website attempts to place a cookie on your device. For detailed, step-by-step instructions on how to manage cookies across different browsers, we recommend visiting informative resources such as AllAboutCookies.org.
Important Disclaimer Regarding Cookie Refusal:
Please be explicitly aware that if you choose to universally block or aggressively restrict cookies, it will have a profound impact on your experience on our platform. Specifically, if you block affiliate targeting cookies, the proprietary tracking links connecting our site to the official BetMGM Casino will be severed. If this tracking breaks, the casino will not recognize you as a referred player, and you may be entirely ineligible to receive the exclusive welcome bonuses, deposit matches, and promotional offers we advertise. Furthermore, turning off functionality cookies may result in a degraded user experience, as the site will no longer remember your geographic or visual preferences.
The digital landscape, iGaming regulations, and data privacy laws (such as GDPR, CCPA, and CPRA) are in a constant state of rapid evolution. As such, we reserve the unreserved right to amend, update, or modify this Cookie Policy at any time, without prior individual notice, to reflect changes in our operational practices, integration of new technologies, or to ensure strict compliance with emerging legal requirements.
Any modifications to this policy will be posted directly on this page, and the "Last Updated" date at the very top of the document will be revised accordingly. We highly recommend and encourage you to periodically review this page to stay fully informed about how we utilize cookies and how your data is being handled. Your continued use of the platform following the posting of any changes constitutes your binding acceptance of those changes.
If you have any questions, concerns, or require further clarification regarding this comprehensive Cookie Policy, our data practices, or how our affiliate tracking mechanisms operate, please do not hesitate to reach out to our dedicated compliance team. You can contact us via our Help & Contact Center. We are fully committed to protecting your privacy and ensuring you have a safe, transparent, and exhilarating iGaming experience.